Gedragsverandering is een actueel onderwerp: jongeren moeten minder drinken, autorijders voorzichtiger rijden, medewerkers stressvrijer werken. Door vanuit een vijftal verschillende invalshoeken te kijken naar deze vraagstukken, is het mogelijk om gezonder, veiliger en duurzamer gedrag te ontwerpen.

Workout Behavioural Lenses

Behavioural change is an urgent issue: young people should drink less alcohol, drivers should drive safer, and employees should avoid stress in their work. By looking at these issues from five different perspectives, we can find ways to design healthier, safer, and more sustainable behaviour.

Behavioural Lenses Workout

In this workout, you will use The Behavioural Lenses to refine the behavioural targets for your organisation, department, or product, and apply them to concrete interventions. The workshop is intended for anyone with an idea for a behaviour-changing service, or who plans on working on one in the future.

In three hands-on exercises, we will become acquainted with the process of designing for behavioural change. Each exercise will start with a brief theoretical introduction and plenty of practical examples, after which we will get to work!

The workout is structured as follows:

  1. Concept evaluation using Behavioural Lenses
  2. Target behaviour and stakeholder mapping
  3. Target group- and problem analysis

During the workout, you will learn how to:

  • Recognise potentially successful and unsuccessful interventions for behavioural change
  • Work using The Behavioural Lenses toolkit
  • Act as a sounding board for creative bureaus and internal stakeholders
  • List the target groups, target behaviour, and stakeholders
  • Set a course for your own innovations and interventions

The workout is from 09:30 to 16:30, and includes lunch and coffee breaks.


Sander Hermsen, (1973) is the author of the Behavioural Change Script and the Behavioural Lenses toolbox. He studied Social Psychology at Radboud University Nijmegen and Graphic Design at the Artez Institute of the Arts Arnhem. He then went on to start a career as a freelance designer. In 2011, he joined the Faculty of Communications and Journalism as a lecturer at Utrecht University of Applied Sciences, where he became a researcher in 2012. There, Sander works on the development of products that help communications professionals to design evidence-based products and services that motivate people to display sustainable and healthy behaviour. He also studies the possibilities offered by digital technology to permanently change undesirable habits.

Mario de Zeeuw, (1977) is a Senior Designer at Panton, Designers for Health Care. Upon completing his studies in Industrial Design at Delft University of Technology, Mario began a career as a designer, where his passion for issues combining technology, use, and design go hand-in-hand. He has worked at Panton since 2009, where he focuses entirely on health care innovations as a designer and project leader in a wide range of projects for the medical sector, with clients that include medical device companies, startups, hospitals, and health care institutions. The health care sector is a place where interventions for behavioural change can benefit both patients and care providers when it comes to the safety and/or effectiveness of treatments and the patient’s health. The sector has therefore enjoyed Mario’s full attention for many years.

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