EEN ONTWERP VOOR GEZOND GEDRAG
ENCOURAGING YOUNG PEOPLE FROM UNDERPRIVILEGED BACKGROUNDS TO DRINK MORE WATER
The ‘Waterbox’ is a gift box for low-economic status parents of young children between the ages of 6-12 months, which includes a number of items (cup, bib, water information booklet) to encourage parents to give their children more water to drink.
In order to achieve behavioural change among the parents, the box has been designed for the child health clinic to give to the parents to use at home. The initial evaluations indicate that the product has considerable potential, when issued by the child health clinic.
The parents’ reactions are positive, and the low-threshold box provides tips about drinking water with the child. The child health clinic is also enthusiastic about the project.
As the box is designed as a gift, it communicates the desired behaviour in a fun, visual manner. This promotes communications with parents who have a low socio-economic status, as they are primarily visually oriented and less open to directive advice from the child health clinic. In order to develop the prototype into an effective product, several child health clinics and JOGG programme directors from the municipalities of Breda, Oss and Den Bosch has asked PubLab to begin a design study.
This project focuses on developing the Waterbox into an effective and attractive product for child health clinics and parents. This involves two activities: developing the contents of the Waterbox, and obtaining insight into how the Waterbox works in its context: the consultation at the child health clinic and the feeding moments at home.
This study should provide the JOGG programme directors and child health clinics with an innovative way to bring up the topic of this feeding habit and provide parents with more effective drinking advice.
This project approach consists of four phases:
Step 1 Examining the Waterbox: user survey in a lab setting: interviews with care professionals and parents.
Step 2 The Waterbox during the consultation: observations of consultations at child health clinics and semi-structured interviews of paediatric care professionals on their experiences using the Waterbox.
Step 3 The Waterbox at home: Single case studies, consisting of qualitative research among Waterbox users (parents), by means of journal records, home visits, and in-depth interviews.
Step 4 Creative application: a Pressure Cooker with the JOGG programme directors, paediatric care professionals and creative partners to use co-creation to creatively apply the insights gained.
WHO WAS INVOLVED IN THIS PROJECT?
In this project, PubLab researchers Anita van Essen and Liedewij Vogelzang collaborated with child health clinics in the municipalities of Breda, Oss and Den Bosch, JOGG programme directors from Breda and Den Bosch, and the Sport Expertise Centre (SEC). PubLab also worked together with three creative partners to design the creative application. These partners were selected during the project based on their affinity with the subject, experience in health care, and the extra qualification of working with the Persuasive by Design model and the Behavioural Lenses.
Time frame: September 2017- April 2018
Anita van Essen, Liedewij Vogelzang